A Must Have: Value Proposition Statement

A value proposition is a statement of the business tangible outcomes or results that you deliver to you clients.  It should clearly and concisely describes the unique value of a company’s products and services. Phrased differently, it is the company’s core objectives, which break through the marketing noise and set it apart from the competition.

Business Drivers of Significance (Primary reason why client need you … compliance, funding, goods, sales, productivity)
Movement (Increase / Decrease/ Strengthen/ Save)
Process (Unique Methods)
Success Factors & Metrics (Time Frame / Dollar Amount / Percentages)

The statement must identify at least one unique value. For example, a small bakery’s value proposition could state that it bakes all its in-store products the same day: “Always fresh. Guaranteed every day.”

Examples of powerful value proposition include “Google is the search engine of the world” and “Wal-Mart is the leader in low prices and huge selection.”

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